Please use this identifier to cite or link to this item: https://scholarbank.nus.edu.sg/handle/10635/219660
Title: LESSONS FROM BLUE OCEAN STRATEGIES FOR CURTAIN WALL CONTRACTORS IN SINGAPORE
Authors: PNG LI JING
Keywords: Building
Project and Facilities Management
Low Sui Pheng
2009/2010 PFM
Issue Date: 2-Jun-2010
Citation: PNG LI JING (2010-06-02T04:24:26Z). LESSONS FROM BLUE OCEAN STRATEGIES FOR CURTAIN WALL CONTRACTORS IN SINGAPORE. ScholarBank@NUS Repository.
Abstract: As one of the pillars of the Singapore economy, the construction industry is facing tremendous growth in recent years. The main aim of this research is to examine how contractors stay competitive in the industry. Blue Ocean Strategy (BOS), a competition concept by Kim and Mauborgne from INSEAD claims that exponential growth can by achieved by companies if proposed strategies used to tapped on “blue oceans” are followed. Concepts and ideas from BOS were studied and the possibility of application in the construction industry was examined. Interviewed contractors were briefed on the concept of BOS and the relevant frameworks discussed. Ten interviews were conducted with curtain wall contractors registered with the Building and Construction Authority. Feedback from industry players was obtained during detailed interviews and problems were found to exist when considering the implementation of BOS. With the booming situation in the industry with an influx of projects, contractors do not see a need to establish competitive strategies. Characteristics of the industry were further examined, suggested improvements were studied and relevance of BOS implementation in the industry was discussed. A more persuasive study could be conducted with other industry players including architects, clients and consultant. Keywords: Blue Ocean Strategy, Construction Industry, Curtain Wall
URI: https://scholarbank.nus.edu.sg/handle/10635/219660
Appears in Collections:Bachelor's Theses

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