Please use this identifier to cite or link to this item: https://scholarbank.nus.edu.sg/handle/10635/219361
Title: SINGAPOREANS' CROSS-BORDER SHOPPING IN JOHOR BAHRU: AN ANALYTICAL STUDY OF THE MOTIVATING FACTORS
Authors: CHEONG WAI HING
Keywords: Cross-border shopping
Motivating factors
Singapore
Johor Bahru
Issue Date: 2004
Citation: CHEONG WAI HING (2004). SINGAPOREANS' CROSS-BORDER SHOPPING IN JOHOR BAHRU: AN ANALYTICAL STUDY OF THE MOTIVATING FACTORS. ScholarBank@NUS Repository.
Abstract: The phenomenon that many Singaporeans cross the border to shop in Johor Bahru has drawn considerable public attention in Singapore. In an attempt to understand the nature of this occurence and to shed further light on cross-border shopping, this study investigates the motivating factors that attract Singaporeans to shop across the causeway. In order for the local retailers to respond to such challenges, a list of shopping motivating factors was identified and the significance of each was to be tested. Using a sample size of 186 respondents who had shopped across the causeway, the various motivating factors were investigated. The one-sample t-test was used to test whether the factors are significant in influencing cross-border shopping. Prices, variety of goods and services, atmosphere, convenience of travel, quality of goods and services and service quality, were all tested to be significant in affecting cross-border shopping. From the ANOVA test, it was found that respondents residing in different regions of Singapore expressed different ranking of the motivating factors. The ranking of importance of price and convenience of travel differed among respondents residing in the West and East regions of Singapore. The Pearson's Correlation Coefficient expressed that multicollinearity was present, but not to the extent of being a major problem. This study affirmed the above-mentioned motivating factors in affecting Singaporeans' cross-border shopping. Local retailers can respond to such challenges by making efforts to review its retail marketing strategies.
URI: https://scholarbank.nus.edu.sg/handle/10635/219361
Appears in Collections:Bachelor's Theses

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