AI PRESENCE IN USER-GENERATED-CONTENT

Abstract

Which one is more valuable? A bottle of coke, a gallon of gas, or a 60s video clip? Propped by millions of videos, ByteDance values at US$250 billion (Bloomberg, 2021) in private trades, a number higher than what Exxon Mobil and Coca-Cola boast. With 800 million daily active users and over 1 billion accumulated users (Iqbal, 2021) on TikTok, ByteDance proved the popularity of user-generated-content (UGC). Indeed, scrolling through TikTok videos has almost become a staple for modern homo sapiens. In high paced societies, these social media platforms provide sufficiently interesting and low-cost ways for relaxation and light learning. Given the sufficient demand for content, suppliers soon flocked to capture this market. Influencers are able to generate extraordinary monetary returns; even micro-influencers can charge $700-900 per sponsored photo. (Influencer Marketing, 2020)