Please use this identifier to cite or link to this item: https://scholarbank.nus.edu.sg/handle/10635/213310
Title: DETERMINANTS OF TAKE-UP RATES OF NEW LAUNCHES
Authors: LOH WEN HAN MICHELLE
Issue Date: 2003
Citation: LOH WEN HAN MICHELLE (2003). DETERMINANTS OF TAKE-UP RATES OF NEW LAUNCHES. ScholarBank@NUS Repository.
Abstract: Take-up rates are affected by the overall economic conditions. When the market is booming, take-up rates are high and projects are sold-out on a faster basis. When the economy is going through recession, take-up rates are slower and low. The key determinants of take-up rates are market and project characteristics. Project characteristics include location, price, gross floor area, size of development and tenure. Market characteristics include the rate of change in property price index, total supply of condominium units (sold and unsold). Take-up rate for the first quarter prior to launch is not significantly affected by any determinants. Although this result is unexpected, take-up rates should be analysed by all the determinants such as location, price, market conditions and developer's reputation altogether. The ultimate choice is still dependent on buyers' preference. On the other hand, take-up rate for the quarter just before the project enters TOP is significantly affected by the size of the project. The bigger the development, the harder it is to sell thus lesser probability of selling the whole project. The size of the project is the key factor for attaining 100% take-up rates when a project is approaching TOP.
URI: https://scholarbank.nus.edu.sg/handle/10635/213310
Appears in Collections:Bachelor's Theses

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