Please use this identifier to cite or link to this item: https://scholarbank.nus.edu.sg/handle/10635/209836
Title: ENHANCING USER ENGAGEMENT WITH ONLINE INFORMATION: THE IMPACTS OF ONLINE ADVERTISEMENT LAYOUT AND SERENDIPITOUS RECOMMENDATION
Authors: CUI WEI
Keywords: online advertising, eye-tracking, serendipity, recommender systems, deep learning
Issue Date: 10-Jul-2021
Citation: CUI WEI (2021-07-10). ENHANCING USER ENGAGEMENT WITH ONLINE INFORMATION: THE IMPACTS OF ONLINE ADVERTISEMENT LAYOUT AND SERENDIPITOUS RECOMMENDATION. ScholarBank@NUS Repository.
URI: https://scholarbank.nus.edu.sg/handle/10635/209836
Appears in Collections:Ph.D Theses (Closed)

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