Please use this identifier to cite or link to this item: https://scholarbank.nus.edu.sg/handle/10635/201191
Title: THE IMPACT OF SOCIAL NETWORKING SITES ON SOCIAL CAPITAL AND BEHAVIOURAL INTENTIONS DURING THE COVID-19 PANDEMIC
Authors: KON PEI YING
Issue Date: 9-Apr-2021
Citation: KON PEI YING (2021-04-09). THE IMPACT OF SOCIAL NETWORKING SITES ON SOCIAL CAPITAL AND BEHAVIOURAL INTENTIONS DURING THE COVID-19 PANDEMIC. ScholarBank@NUS Repository.
Abstract: Due to the coronavirus (COVID-19) pandemic, social networking sites (SNS) have taken on a central role in helping individuals connect and build relationships with one another, and thus, impact their social capital as well. With the reduction of face-to-face interactions and increased exposure to diverse thoughts and opinions on such a pertinent issue, these platforms also hold power in shaping health behaviour. To better understand the nuances of these issues arising from COVID-19, this study adopted a multidimensional approach and utilised an online questionnaire to recruit 213 undergraduates in Singapore. Firstly, it aims to critically examine the impacts the different types of relational SNS use have on the various measures of social capital, namely bonding capital, bridging capital and collective efficacy, measured by social trust and norms of reciprocity, during an unprecedented health crisis. Secondly, it seeks to analyse the role SNS and social capital have in influencing COVID-19 behavioural intentions. Findings suggested that among the three types of relational use, only friending on SNS was positively related to all measures of social capital. Moreover, while the relational use of SNS had no influence over COVID-19 behavioural intentions, social capital, measured by bonding capital and collective efficacy, had significant positive effects on favourable health behavioural intentions. This study contributes timely and relevant insights into the role of SNS in relationship building and crisis communications as well as introduces important implications for public health policy in Singapore moving forward.
URI: https://scholarbank.nus.edu.sg/handle/10635/201191
Appears in Collections:Bachelor's Theses

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