E-COMMERCE AND REAL ESTATE MARKETING

Abstract

Dot-coms, at least, the way we have defined it so far, are dead. The Internet is its own medium and e-business will have to leam how to use this new technology in ways that could be used in the real business world. The power has now gone to the buyers and because the Net offers more choices, they will be more and more in control of both the transaction and sales. Real estate companies are still figuring how to best make use of the new wave of Ecommerce, and though most of the major establishments have already established their presence on the web, there has yet to be revenue gained from it unlike web sites in Europe. With the sluggish economy at present times, real estate companies find it harder to further explore and tap the opportunities on the web. The main objective of this dissertation is to explore the main aspects of e-commerce and real estate marketing. The online marketing model shows the important considerations that should be undertaken by any company in the local real estate context. It also highlights some of the inefficiencies of today's web site in the real estate sector.