Please use this identifier to cite or link to this item:
https://doi.org/10.2196/18014
DC Field | Value | |
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dc.title | Health gain, cost impacts, and cost-effectiveness of a mass media campaign to promote smartphone apps for physical activity: Modeling study | |
dc.contributor.author | Mizdrak, A. | |
dc.contributor.author | Telfer, K. | |
dc.contributor.author | Direito, A. | |
dc.contributor.author | Cobiac, L.J. | |
dc.contributor.author | Blakely, T. | |
dc.contributor.author | Cleghorn, C.L. | |
dc.contributor.author | Wilson, N. | |
dc.date.accessioned | 2021-08-10T07:15:42Z | |
dc.date.available | 2021-08-10T07:15:42Z | |
dc.date.issued | 2020 | |
dc.identifier.citation | Mizdrak, A., Telfer, K., Direito, A., Cobiac, L.J., Blakely, T., Cleghorn, C.L., Wilson, N. (2020). Health gain, cost impacts, and cost-effectiveness of a mass media campaign to promote smartphone apps for physical activity: Modeling study. JMIR mHealth and uHealth 8 (6) : e18014. ScholarBank@NUS Repository. https://doi.org/10.2196/18014 | |
dc.identifier.issn | 22915222 | |
dc.identifier.uri | https://scholarbank.nus.edu.sg/handle/10635/196371 | |
dc.description.abstract | Background: Physical activity smartphone apps are a promising strategy to increase population physical activity, but it is unclear whether government mass media campaigns to promote these apps would be a cost-effective use of public funds. Objective: We aimed to estimate the health impacts, costs, and cost-effectiveness of a one-off national mass media campaign to promote the use of physical activity apps. Methods: We used an established multistate life table model to estimate the lifetime health gains (in quality-adjusted life years [QALYs]) that would accrue if New Zealand adults were exposed to a one-off national mass media campaign to promote physical activity app use, with a 1-year impact on physical activity, compared to business-as-usual. A health-system perspective was used to assess cost-effectiveness. and a 3% discount rate was applied to future health gains and health system costs. Results: The modeled intervention resulted in 28 QALYs (95% uncertainty interval [UI] 8-72) gained at a cost of NZ $81,000/QALY (2018 US $59,500; 95% UI 17,000-345,000), over the remaining life course of the 2011 New Zealand population. The intervention had a low probability (20%) of being cost-effective at a cost-effectiveness threshold of NZ $45,000 (US $32,900) per QALY. The health impact and cost-effectiveness of the intervention were highly sensitive to assumptions around the maintenance of physical activity behaviors beyond the duration of the intervention. Conclusions: A mass media campaign to promote smartphone apps for physical activity is unlikely to generate much health gain or be cost-effective at the population level. Other investments to promote physical activity, particularly those that result in sustained behavior change, are likely to have greater health impacts. © Anja Mizdrak, Kendra Telfer, Artur Direito, Linda J Cobiac, Tony Blakely, Christine L Cleghorn, Nick Wilson. | |
dc.publisher | JMIR Publications Inc. | |
dc.rights | Attribution 4.0 International | |
dc.rights.uri | http://creativecommons.org/licenses/by/4.0/ | |
dc.source | Scopus OA2020 | |
dc.subject | Mass media campaigns | |
dc.subject | MHealth | |
dc.subject | Mobile health | |
dc.subject | Modeling | |
dc.subject | Physical activity | |
dc.subject | Smartphone apps | |
dc.type | Article | |
dc.contributor.department | MEDICINE | |
dc.description.doi | 10.2196/18014 | |
dc.description.sourcetitle | JMIR mHealth and uHealth | |
dc.description.volume | 8 | |
dc.description.issue | 6 | |
dc.description.page | e18014 | |
Appears in Collections: | Staff Publications Elements |
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