Please use this identifier to cite or link to this item: https://scholarbank.nus.edu.sg/handle/10635/191445
Title: 从《良友画报》论20世纪初期中国的卫生概念=DEFINING THE CONCEPT OF PUBLIC HEALTH IN THE EARLY 20TH CENTURY CHINA THROUGH LIANGYOU PICTORIAL MAGAZINE
Authors: 林晨希
LIM CHEN XI
Keywords: "卫生"概念
20世纪初
《良友》画报
广告分析
Issue Date: 8-Apr-2021
Citation: 林晨希, LIM CHEN XI (2021-04-08). 从《良友画报》论20世纪初期中国的卫生概念=DEFINING THE CONCEPT OF PUBLIC HEALTH IN THE EARLY 20TH CENTURY CHINA THROUGH LIANGYOU PICTORIAL MAGAZINE. ScholarBank@NUS Repository.
Abstract: The term ‘hygiene’ has largely been used as a correspondent of the word weisheng in Chinese. However, when looking at the words for weisheng in Chinese, one would notice that it represents more specifically to the concept of guarding’s one life. So how did this concept of guarding life work it’s way to combine into what we understand more accurately as cleanliness today? More specifically, how did the common people come to understand this term and witness the change throughout time? This paper seeks to answer the above questions by analysing the concept of weisheng using Liangyou Pictorial Magazine, a famous magazine that has had its impact on not only the public health scene, but also further into the area of a “modernistic woman” as well as “modernity”. The paper begins by first putting things into context through the historical events of the Opium War and subsequently leading up to that of the Self Strengthening Movement, otherwise known as Yangwu yundong(洋务运动). The paper then explores to define what weisheng was when it first recorded down in the first medical book, known as The Book of the Immortal Celestials(万寿仙书): diet, various poses, cleanliness specifically to showering and medicine. Setting those definitions as the foundation of weisheng, the paper unravels how the post Opium War era resulted in an exportation of the West’s interpretation of hygiene, which then compounded into the “cleanliness” part of weisheng. Upon having a better understanding of how weisheng was in the early 20th century, the paper takes Liangyou Pictorial’s portrayal of weisheng through various magazines as to understand how the common folks would have understood weisheng and how it was used in a person’s every day life. Selling at 20 Cents per copy, the pictorial has advertisements related to the original concept of weisheng,which is then broken down into 3 categories, namely Medicine, Products and Services. After further analysis into the various advertising techniques used in the pictorial, the paper further discovers how certain concepts that originally existed in the The Book of the Immortal Celestials era came to be more refined and at the same time, other concepts were seen to have been slowly taken over by more specific words.
URI: https://scholarbank.nus.edu.sg/handle/10635/191445
Appears in Collections:Bachelor's Theses

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