MARKETING OF PROFESSIONAL REAL ESTATE SERVICES

Abstract

The local real estate industry has seen increasing competition over the recent years. Local real estate professionals have realized a need to market themselves in order to remain competitive. This study seeks to uncover the general attitudes of local real estate professionals towards marketing of their services and explore what are the actual marketing approaches adopted by them. From the survey, it is discovered that local real estate professionals are generally receptive towards marketing of their services and are carrying out some forms of marketing of their services. An emerging form of services marketing - relationship marketing is also discussed.