Please use this identifier to cite or link to this item:
https://scholarbank.nus.edu.sg/handle/10635/186476
DC Field | Value | |
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dc.title | SUCCESS OF JURONG POINT SHOPPING CENTRE | |
dc.contributor.author | LIM LAI PING KAREN | |
dc.date.accessioned | 2021-02-18T07:31:51Z | |
dc.date.available | 2021-02-18T07:31:51Z | |
dc.date.issued | 1998 | |
dc.identifier.citation | LIM LAI PING KAREN (1998). SUCCESS OF JURONG POINT SHOPPING CENTRE. ScholarBank@NUS Repository. | |
dc.identifier.uri | https://scholarbank.nus.edu.sg/handle/10635/186476 | |
dc.description.abstract | The retail activities in Singapore are concentrated at the Central Area along the Orchard Road belt. Public decentralisation schemes have been able to encourage the movement of retail facilities to areas outside the boundaries of the traditional retail zones. With stiff competition in the retail market, developers have ventured further and started retail projects in locations which are generally unpopular for retail development. Such locations are either in far off outlying areas, where other land uses dominate and do not possess an upmarket image, or in areas where complementary amenities are absent. The viability of such retail developments is in question. The study on Jurong Point illustrates how the competitiveness of a shopping centre may be enhanced or maintained with proper managerial skills and effort. Consumer behaviour has greatly changed and shoppers have higher demands and different needs. Non-locational characteristics now have greater influence on the performance of a retail centre. Retail developments can still perform well, despite possessing locational disadvantages. | |
dc.source | SDE BATCHLOAD 20210216 | |
dc.subject | Jurong Point Shopping Centre | |
dc.subject | Retail Development | |
dc.subject | Management | |
dc.subject | Performance | |
dc.type | Thesis | |
dc.contributor.department | SCHOOL OF BUILDING & REAL ESTATE | |
dc.contributor.supervisor | HAN SUN SHENG | |
dc.description.degree | Bachelor's | |
dc.description.degreeconferred | BACHELOR OF SCIENCE (REAL ESTATE) | |
Appears in Collections: | Bachelor's Theses |
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SucKar.pdf | 12.16 MB | Adobe PDF | RESTRICTED | None | Log In |
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