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Title: Privacy considerations in the adoption of L-Commerce
Authors: XU HENG
Keywords: Consumer Privacy, L-Commerce, Technology Adoption, Privacy Calculus, Psychological Control, Social Contract
Issue Date: 29-Nov-2005
Citation: XU HENG (2005-11-29). Privacy considerations in the adoption of L-Commerce. ScholarBank@NUS Repository.
Abstract: Enabled by advances in mobile and positioning technologies, location-based commerce (L-Commerce) applications have afforded consumers with a pervasive flexibility to be constantly reachable and to access network services while a??on the movea??. However, privacy concerns associated with the use of L-Commerce applications may ultimately prevent consumers from gaining the a??anytime anywherea?? convenience. Understanding consumersa?? privacy concerns toward L-Commerce applications, therefore, is of increasing importance as mobile and positioning technologies develop and change with escalating speed. Drawing upon theories from information systems (IS), information privacy, marketing, social psychology and sociology, this dissertation brings together three partially related yet independent studies which aim to predict the role of consumer privacy in the potential mobile consumersa?? adoption intention in L-Commerce. Specifically, this dissertation conducted three experimental studies from three theoretical perspectives that reflect the importance of consumer privacy as an exchange concept, a psychological control phenomenon, and a social contract related issue. From a theoretical perspective, this dissertation extends individual adoption research into the new L-Commerce context by addressing negative outcomes of adopting a new technology that raises a new set of concerns related to individual privacy. From a practical perspective, it highlights several important implications for various players in the L-Commerce industry, including LBS providers, merchants, mobile device manufacturers, privacy advocates and government legislators.
Appears in Collections:Ph.D Theses (Open)

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