Please use this identifier to cite or link to this item: https://scholarbank.nus.edu.sg/handle/10635/166048
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dc.titleAN INVESTIGATION OF A HOME/JOB GOALS MODEL OF WORKWIVES' CONVENIENCE CONSUMPTION PATTERNS
dc.contributor.authorCHUA MUN YUEN
dc.date.accessioned2020-03-27T07:39:00Z
dc.date.available2020-03-27T07:39:00Z
dc.date.issued1990
dc.identifier.citationCHUA MUN YUEN (1990). AN INVESTIGATION OF A HOME/JOB GOALS MODEL OF WORKWIVES' CONVENIENCE CONSUMPTION PATTERNS. ScholarBank@NUS Repository.
dc.identifier.urihttps://scholarbank.nus.edu.sg/handle/10635/166048
dc.description.abstractIt is by now well recognized that in the coming years, the participation of women in the Singapore labour force will ~,mtinue to increase dramatically. According to last year's Labour Force Survey, the overall participation of women in the workforce is 47.8 percent. In view of the increased participation of women in the paid labour force, it has become necessary for marketers and social scientists to study the effects of wives' increased employment. In Singapore, research commissioned by the government are mostly exploratory. This study will cover areas of particular interest to us that have not been extensively researched in the past. For quite a number of Singapore working women, the advertisements about the joys of marriage and having babies hold a certain irony. They have done exactly that. They have fallen in love, married and produced children. But there is a problem: they find it tough to reconcile home and workplace responsibilities.
dc.sourceCCK BATCHLOAD 20200327
dc.typeThesis
dc.contributor.departmentSCHOOL OF MANAGEMENT
dc.contributor.supervisorSUBASH C MEHTA
dc.description.degreeBachelor's
dc.description.degreeconferredBACHELOR OF BUSINESS ADMINISTRATION WITH HONOURS
Appears in Collections:Bachelor's Theses

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