Please use this identifier to cite or link to this item: https://scholarbank.nus.edu.sg/handle/10635/164169
Title: BETWEEN NATION AND THE REGION: A STUDY OF SINGAPORE'S NATIONAL BROADCASTER AND ITS MANDARIN DRAMA SERIES
Authors: WONG RU YI
ORCID iD:   orcid.org/http-s://-orci-d.or
Keywords: Singapore television, Soft power, Television drama series, Mediacorp, popular culture and soft power, Singapore Mandarin drama series
Issue Date: 31-Jul-2019
Citation: WONG RU YI (2019-07-31). BETWEEN NATION AND THE REGION: A STUDY OF SINGAPORE'S NATIONAL BROADCASTER AND ITS MANDARIN DRAMA SERIES. ScholarBank@NUS Repository.
Abstract: Mandarin drama series produced by Mediacorp – a commercial outfit-cum-government-owned corporation – serve two roles: as a state propaganda instrument and as commercial products. The national broadcaster began producing Mandarin drama series in the 1980s to fulfil nationalist goals of using the spectacle of Mandarin drama series to support government policies and to inform and educate the majority Singaporean-Chinese population. However, as the national broadcaster is also a commercial enterprise, it has to capitalise on the Mandarin television series by breaking into regional markets and sourcing for necessary talents. The tensions in Singapore’s national broadcaster’s dual role – as both nationalistic and regional/commercialised entity – has impacted the nature and marketing strategies of all its Mandarin drama series. This thesis offers a framework for understanding the national broadcaster’s Mandarin drama series and its history to the development of the country by examining two key aspects­­. Firstly, the tensions between local and regional conditions that have influenced the changes in marketing strategies and story themes of local Mandarin drama series. Secondly, this research focuses on the multiple ways Mandarin televised dramas have staged, dramatised, and reproduced stories about Singaporean-Chinese heritage as important sources of soft power, nation branding, and nation-building.
URI: https://scholarbank.nus.edu.sg/handle/10635/164169
Appears in Collections:Master's Theses (Open)

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