Please use this identifier to cite or link to this item: https://scholarbank.nus.edu.sg/handle/10635/16117
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dc.titleUNDERSTANDING THE EFFECTS OF RESTRICTIVE INTERVENTIONS OF FREE TRIAL SOFTWARE (FTS): A PSYCHOLOGICAL AND BEHAVIORAL PERSPECTIVE
dc.contributor.authorYANG XUE
dc.date.accessioned2010-04-08T11:01:15Z
dc.date.available2010-04-08T11:01:15Z
dc.date.issued2008-07-11
dc.identifier.citationYANG XUE (2008-07-11). UNDERSTANDING THE EFFECTS OF RESTRICTIVE INTERVENTIONS OF FREE TRIAL SOFTWARE (FTS): A PSYCHOLOGICAL AND BEHAVIORAL PERSPECTIVE. ScholarBank@NUS Repository.
dc.identifier.urihttp://scholarbank.nus.edu.sg/handle/10635/16117
dc.description.abstractOffering free trial software (FTS) has become a common practice in the competitive software industry. However, the importance of FTS and its restrictions in influencing software acquisition has not been verified with any theoretical support. To fill the literature gap, this research was conducted to explore various responses of a trial user toward the FTS restrictions from a cognitive, emotional, attitudinal, or behavioral perspective and how a user's free trial experience will influence his/her purchase decision making. Specifically, drawing upon various theories and literature from Information Systems (IS), social psychology, consumer behavior, consumer psychology and marketing, this thesis consists of three related studies focusing on two types of software product: utilitarian software and hedonic software and three different theoretical perspectives: psychological reactance, coping, and the countervailing effects between cognitive absorption and self-control.
dc.language.isoen
dc.subjectFree Trial Software, Psychological Reactance, Coping, Cognitive Absorption, Self-Control
dc.typeThesis
dc.contributor.departmentINFORMATION SYSTEMS
dc.contributor.supervisorTEO HOCK HAI
dc.description.degreePh.D
dc.description.degreeconferredDOCTOR OF PHILOSOPHY
dc.identifier.isiutNOT_IN_WOS
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