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https://doi.org/10.25540/4772-M9E5
| Title: | Easy to Be Selfish: Comparing the Influence of a Social Norm and That of an Individual Example | Creators: | Zheshuai Yang | NUS Contact: | External Contact: | Zheshuai Yang | Subject: | marketing and consumer psychology | DOI: | doi:10.25540/4772-M9E5 | Description: | These are experimental data about people's behaviors. The Five experiments showed that an individual example can be as influential as a social norm in affecting selfish behaviors such as downloading pirated music for free, but is less influential than a social norm in affecting unselfish behaviors such as buying authentic music. |
Citation: | Zheshuai Yang (2019-10-30). Easy to Be Selfish: Comparing the Influence of a Social Norm and That of an Individual Example. ScholarBank@NUS Repository. [Dataset]. https://doi.org/10.25540/4772-M9E5 | License: | Attribution-NonCommercial 4.0 International http://creativecommons.org/licenses/by-nc/4.0/ |
| Appears in Collections: | Other Dataset |
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