Please use this identifier to cite or link to this item: https://doi.org/10.25540/4772-M9E5
Title: Easy to Be Selfish: Comparing the Influence of a Social Norm and That of an Individual Example
Creators: Zheshuai Yang
NUS Contact: 
External Contact: Zheshuai Yang
Subject: marketing and consumer psychology
DOI: doi:10.25540/4772-M9E5
Description: 

These are experimental data about people's behaviors. The Five experiments showed that an individual example can be as influential as a social norm in affecting selfish behaviors such as downloading pirated music for free, but is less influential than a social norm in affecting unselfish behaviors such as buying authentic music.

Citation: Zheshuai Yang (2019-10-30). Easy to Be Selfish: Comparing the Influence of a Social Norm and That of an Individual Example. ScholarBank@NUS Repository. [Dataset]. https://doi.org/10.25540/4772-M9E5
License: Attribution-NonCommercial 4.0 International
http://creativecommons.org/licenses/by-nc/4.0/
Appears in Collections:Other Dataset

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