|Title:||Easy to Be Selfish: Comparing the Influence of a Social Norm and That of an Individual Example||Creators:||Zheshuai Yang||NUS Contact:||External Contact:||Zheshuai Yang||Subject:||marketing and consumer psychology||DOI:||doi:10.25540/4772-M9E5||Description:||
These are experimental data about people's behaviors. The Five experiments showed that an individual example can be as influential as a social norm in affecting selfish behaviors such as downloading pirated music for free, but is less influential than a social norm in affecting unselfish behaviors such as buying authentic music.
|Citation:||Zheshuai Yang (2019-10-30). Easy to Be Selfish: Comparing the Influence of a Social Norm and That of an Individual Example. ScholarBank@NUS Repository. [Dataset]. https://doi.org/10.25540/4772-M9E5||License:||Attribution-NonCommercial 4.0 International
|Appears in Collections:||Other Dataset|
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