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Title: | LABOUR DOES NOT ALWAYS LEAD TO LOVE: A STUDY ON THE EFFECT OF COMPETITION ON EFFORT VALUATION IN CHILDREN | Authors: | EDWARD TEO JUN HUI | Keywords: | IKEA effect effort appreciation competition self-esteem |
Issue Date: | 4-Dec-2019 | Citation: | EDWARD TEO JUN HUI (2019-12-04). LABOUR DOES NOT ALWAYS LEAD TO LOVE: A STUDY ON THE EFFECT OF COMPETITION ON EFFORT VALUATION IN CHILDREN. ScholarBank@NUS Repository. | Abstract: | The IKEA effect refers to the phenomenon where we value a product more when we invest our own efforts in crafting it. The purpose of this study is to investigate if children from an Eastern sample exhibit the IKEA effect as well as being able to appreciate the effort of others. The scenario of competition is included to determine its influence on how children will appreciate the effort of others and themselves. Participants (N = 53) aged 6 to 9 crafted a LEGO car and rated the amount of effort they invested and the looks of the product created as a measure of their effort appreciation. Participants compared their own efforts and product with two other cars: one made by a confederate and one pre-assembled. In the competitive condition, participants were told that their product will be compared with the product made by the confederate to determine who built a nicer car in a faster time. Results reveal that participants value their own product the most. In the competitive condition, participants devalued the product made by others. These findings demonstrate the IKEA effect in children in a non-competitive context and further indicate that interpersonal competition can lead to devaluation of others' work. | URI: | https://scholarbank.nus.edu.sg/handle/10635/157770 |
Appears in Collections: | Bachelor's Theses |
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