Please use this identifier to cite or link to this item: https://scholarbank.nus.edu.sg/handle/10635/155969
Title: "Y/N, WHO ARE YOU?": AN ANALYSIS OF DIGIMODERNISM AND THE "YOUR NAME" (Y/N) FIGURE IN FANFICTION
Authors: NUR AMIRA BTE ROSLAN
Issue Date: 15-Apr-2019
Citation: NUR AMIRA BTE ROSLAN (2019-04-15). "Y/N, WHO ARE YOU?": AN ANALYSIS OF DIGIMODERNISM AND THE "YOUR NAME" (Y/N) FIGURE IN FANFICTION. ScholarBank@NUS Repository.
Abstract: Despite its prevalence in digital fan culture, the use of “Your Name” (Y/N) as a narrative technique has been largely ignored by fan academics. This is partly owing to a deeply-entrenched perception of the Y/N figure as merely pandering to individual fantasy. However, such disregard has culminated in an overall neglect of a rich area of literary study that has the potential to enhance existing discussions about digimodernism – that is, an increasingly pertinent cultural paradigm underscored by a new form of textuality – and by implication, the wider discourse on the Digital Humanities, a rapidly-growing interdisciplinary field of study. This paper seeks to fill this gap by investigating the significance of the Y/N figure as a unique narrative tool in digimodernist literature. Drawing upon narratological and digimodernist theories, it advances a theoretical framework for analysing Y/N, to argue that Y/N is a construct of mediated activity that serves as an important locus for examining intersections of aesthetic, ideological, and commercial factors in the establishment of the digimodern self.Despite its prevalence in digital fan culture, the use of “Your Name” (Y/N) as a narrative technique has been largely ignored by fan academics. This is partly owing to a deeply-entrenched perception of the Y/N figure as merely pandering to individual fantasy. However, such disregard has culminated in an overall neglect of a rich area of literary study that has the potential to enhance existing discussions about digimodernism – that is, an increasingly pertinent cultural paradigm underscored by a new form of textuality – and by implication, the wider discourse on the Digital Humanities, a rapidly-growing interdisciplinary field of study. This paper seeks to fill this gap by investigating the significance of the Y/N figure as a unique narrative tool in digimodernist literature. Drawing upon narratological and digimodernist theories, it advances a theoretical framework for analysing Y/N, to argue that Y/N is a construct of mediated activity that serves as an important locus for examining intersections of aesthetic, ideological, and commercial factors in the establishment of the digimodern self.
URI: https://scholarbank.nus.edu.sg/handle/10635/155969
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