Please use this identifier to cite or link to this item: https://scholarbank.nus.edu.sg/handle/10635/155608
Title: REVIVING THE CLASSICS: ASIAPAC BOOKS AND THE RESURGENCE OF ASIAN VALUES IN SINGAPORE SINCE THE 1980S 
Authors: GOH WAN YI, SAMANTHA
Keywords: Asiapac
cultural comics
comic adaptations
Singapore comics
Asian values
Issue Date: 22-Apr-2019
Citation: GOH WAN YI, SAMANTHA (2019-04-22). REVIVING THE CLASSICS: ASIAPAC BOOKS AND THE RESURGENCE OF ASIAN VALUES IN SINGAPORE SINCE THE 1980S . ScholarBank@NUS Repository.
Abstract: Today, Asiapac Books is a household name among Singaporeans growing up in the 1980s-90s, known best for its popular comic adaptations of Chinese classics and philosophy. In fact, the Company's rise to prominence during the eighties parallels the State’s own increased emphasis on a return to ‘Asian’ values and culture during the time, marked by a series of intensive, campaigns promoting these values. Hence, Asiapac’s development can be traced alongside the local society’s own growing interest in its cultural identity, a response to the anxieties of growing Western influence and decadence at the time. Thus far, local comic research in Singapore tends to focus largely on politics or questions of national identity, which neglects the cultural role of comics, or even comics adapted from the existing classics. This study hence delves into Asiapac’s role as a cultural arbiter in Singapore, through its unique blend of traditional Chinese teachings with the Western comic medium, translated into simplified English for a new generation of readers. That Asiapac, after thirty-five years, has managed to endure and thrive as a local comic-cum-cultural education outlet, demonstrates the endurance of the cultural comic medium in Singapore.
URI: https://scholarbank.nus.edu.sg/handle/10635/155608
Appears in Collections:Bachelor's Theses

Show full item record
Files in This Item:
File Description SizeFormatAccess SettingsVersion 
GOH WAN YI SAMANTHA.pdf13.92 MBAdobe PDF

RESTRICTED

NoneLog In

Page view(s)

47
checked on Jul 10, 2020

Download(s)

28
checked on Jul 10, 2020

Google ScholarTM

Check


Items in DSpace are protected by copyright, with all rights reserved, unless otherwise indicated.