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Please use this identifier to cite or link to this item: https://scholarbank.nus.edu.sg/handle/10635/153482
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dc.titleMARKETING A RESORT HOTEL : A CASE STUDY
dc.contributor.authorFRANCES LOO VOON NGEE
dc.date.accessioned2019-04-29T06:50:23Z
dc.date.available2019-04-29T06:50:23Z
dc.date.issued1991
dc.identifier.citationFRANCES LOO VOON NGEE (1991). MARKETING A RESORT HOTEL : A CASE STUDY. ScholarBank@NUS Repository.
dc.identifier.urihttps://scholarbank.nus.edu.sg/handle/10635/153482
dc.sourceCCK BATCHLOAD 20190429
dc.subjectResort hotel
dc.subjectLow Weekday Occupancy Rates
dc.subjectMarket Research
dc.subjectNiche Marketing
dc.subjectConvention market
dc.subjectFIT market
dc.subjectStrategies
dc.typeThesis
dc.contributor.departmentSCHOOL OF BUILDING & ESTATE MANAGEMENT
dc.contributor.supervisorBELINDA YUEN
dc.description.degreeBachelor's
dc.description.degreeconferredBACHELOR OF SCIENCE (ESTATE MANAGEMENT)
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