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https://scholarbank.nus.edu.sg/handle/10635/152092
DC Field | Value | |
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dc.title | THE TEN-CENT EFFECT ON PLASTIC BAG CONSUMPTION AND STORE'S IMAGE: A FIELD EXPERIMENT | |
dc.contributor.author | JOANNE NG XIN YI | |
dc.date.accessioned | 2019-03-08T04:12:28Z | |
dc.date.available | 2019-03-08T04:12:28Z | |
dc.date.issued | 2018-11-05 | |
dc.identifier.citation | JOANNE NG XIN YI (2018-11-05). THE TEN-CENT EFFECT ON PLASTIC BAG CONSUMPTION AND STORE'S IMAGE: A FIELD EXPERIMENT. ScholarBank@NUS Repository. | |
dc.identifier.uri | http://scholarbank.nus.edu.sg/handle/10635/152092 | |
dc.description.abstract | With a growing awareness regarding excessive plastic bag usage in Singapore, this paper shall examine the effect of a ten-cent incentive provided voluntarily by a store on its level of plastic bag consumption and store’s image. Additionally, this paper compares two ways of framing the incentive – as a discount and as a reward. A field experiment was carried out over a span of five weeks with the cooperation of five fashion retail stores across Singapore. Results reveal that a ten-cent incentive is effective in reducing plastic bag usage regardless of its framing. However, its effectiveness largely depends on having an environmentally-conscious customer base. The effect of the incentive on the store’s image is affected by its framing. The discount frame had a more favourable impact on the store’s image relative to the reward frame. This may be explained by the unfamiliarity with the term ‘reward’. | |
dc.type | Thesis | |
dc.contributor.department | ECONOMICS | |
dc.contributor.supervisor | SONG CHANG CHENG | |
dc.description.degree | Bachelor's | |
dc.description.degreeconferred | BACHELOR OF SOCIAL SCIENCES (HONOURS) | |
dc.description.degreeconferred | BACHELOR OF BUSINESS ADMINISTRATION | |
Appears in Collections: | Bachelor's Theses |
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Joanne Ng Xin Yi AY1819 Sem 1.pdf | 1.71 MB | Adobe PDF | RESTRICTED | None | Log In |
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