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|Title:||Newspaper commercialization and its political implications in China : A case study of Yangtse Evening Post||Authors:||WANG YI||Keywords:||newspaper commercialization,public sphere,China||Issue Date:||11-Dec-2005||Citation:||WANG YI (2005-12-11). Newspaper commercialization and its political implications in China : A case study of Yangtse Evening Post. ScholarBank@NUS Repository.||Abstract:||Long under control, Chinese mediaa??s financial independence, which has been gained through commercialization, is argued to be healthy for the media to realize their civic role and to further promote the countrya??s democratization.Against this backdrop, this empirical research aims at exploring the political implications of the newspaper commercialization. After a holistic examination of the development of newspaper commercialization in China, the researcher selected the Yangtse Evening Post (YEP), the most circulated commercial newspaper in China, for a case study. The content analysis of its advertisement has mapped the extent to which the YEP has been commercialized and the semi-structured interviews of 15 reporters and editors have explored the political implications of the newspaper commercialization with such a fusion of the Party and the market. It is concluded that, rather than fulfilling the civic role of the public sphere, Chinaa??s commercial newspapers are facing the problem of a??double feudalizationa??.||URI:||http://scholarbank.nus.edu.sg/handle/10635/15055|
|Appears in Collections:||Master's Theses (Open)|
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