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https://scholarbank.nus.edu.sg/handle/10635/148387
DC Field | Value | |
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dc.title | OPINION CLIMATE PERCEPTION AND EVALUATION ON SOCIAL MEDIA AMONG IDEOLOGICAL GROUPS | |
dc.contributor.author | GOH WEN LI, RACHEL | |
dc.date.accessioned | 2018-10-25T09:22:44Z | |
dc.date.available | 2018-10-25T09:22:44Z | |
dc.date.issued | 2017-11 | |
dc.identifier.citation | GOH WEN LI, RACHEL (2017-11). OPINION CLIMATE PERCEPTION AND EVALUATION ON SOCIAL MEDIA AMONG IDEOLOGICAL GROUPS. ScholarBank@NUS Repository. | |
dc.identifier.uri | http://scholarbank.nus.edu.sg/handle/10635/148387 | |
dc.description.abstract | The convergence of mass media and interpersonal sources on social media platforms, known as “mass-interpersonal” sources, give rise to media and social informational cues, allowing users to perceive opinion climates on social media. Basing the investigation on a specific morally-laden contentious issue facing society, 10 focus groups were carried out to uncover the influence of individual-group processes on opinion climate formation and evaluation. Findings reveal users blending mass-interpersonal sources and cues, adopting ideologicalbased evaluation, and engaging in strategies to counteract ambiguities when blending such mass-interpersonal sources as opinion indicators. Implications and directions for future opinion climate research on social media are discussed. | |
dc.subject | opinion climate, social media, blending mass-interpersonal sources, credibility evaluation | |
dc.type | Thesis | |
dc.contributor.department | COMMUNICATIONS AND NEW MEDIA | |
dc.contributor.supervisor | MOHAMED ELMIE BIN NEKMAT | |
dc.description.degree | Bachelor's | |
dc.description.degreeconferred | BACHELOR OF SOCIAL SCIENCES (HONOURS) | |
Appears in Collections: | Bachelor's Theses |
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