Please use this identifier to cite or link to this item: https://scholarbank.nus.edu.sg/handle/10635/147414
Title: HEALTHCARE TOURISM IN SOUTHEAST ASIA : AN ANALYTIC APPROACH
Authors: SEA PEI ZHI
Issue Date: 2010
Citation: SEA PEI ZHI (2010). HEALTHCARE TOURISM IN SOUTHEAST ASIA : AN ANALYTIC APPROACH. ScholarBank@NUS Repository.
Abstract: Based on past literatures, this paper proposes a model showing the relationships between a healthcare tourist’s perceived value, satisfaction and behavioural intentions in Southeast Asia. A multidimensional approach to perceived value is adopted to take into account of both the functional and affective components of perceived value. Specifically, the functional values of healthcare quality, healthcare-cum-tourism package, convenience, country, price, as well as emotional and social values are constructed to be reflective of the perceived value of travelling to Singapore, Malaysia or Thailand for healthcare. Considering the possibly high correlation between the constructs, they are hence postulated as first-order factors to a higher level of abstraction of perceived value. A second-order confirmatory factor analysis is employed and the second-order measurement model is confirmed. The proposed and tested structured model shows that the impact of perceived value on behavioural intentions is completely mediated by satisfaction and this is consistent throughout the samples for the three examined countries. A comparison of the perceived value dimensions across the three countries reveals significant differences in their scores, suggesting a gap in performance across countries and possible rooms for improvement.
URI: http://scholarbank.nus.edu.sg/handle/10635/147414
Appears in Collections:Bachelor's Theses

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