Please use this identifier to cite or link to this item: https://scholarbank.nus.edu.sg/handle/10635/147006
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dc.titleINCREMENTAL VS ONE-SHOT GOALS FOR RESOURCE CONSERVATION: EVIDENCE FROM A FIELD EXPERIMENT.
dc.contributor.authorYANG SHUO
dc.date.accessioned2018-09-05T06:01:40Z
dc.date.available2018-09-05T06:01:40Z
dc.date.issued2018-04-09
dc.identifier.citationYANG SHUO (2018-04-09). INCREMENTAL VS ONE-SHOT GOALS FOR RESOURCE CONSERVATION: EVIDENCE FROM A FIELD EXPERIMENT.. ScholarBank@NUS Repository.
dc.identifier.urihttp://scholarbank.nus.edu.sg/handle/10635/147006
dc.description.abstractThe value function theory with goals as reference points predicts varying outcomes depending on goal di culty. We provide evidence for the relative e ectivness of moderate and extreme goals under feedback condition focusing on showering behaviours. The theory of habit formation predicts that gradual progression towards an extreme goal increases e ort ands performance compared to a one-shot goal. We test the relative conservation e ect generated by di erent goal progressions under feedback. Further, reference-dependent utility function implies buching of observations just above the goals. We examine the graphical evidence on the existence of excess mass of showers observed after the goals and sub-goals.
dc.subjectGoals, Real-time Feedback, Resource Conservation
dc.typeThesis
dc.contributor.departmentECONOMICS
dc.contributor.supervisorLORENZ GOETTE
dc.description.degreeBachelor's
dc.description.degreeconferredBachelor of Social Sciences (Honours)
Appears in Collections:Bachelor's Theses

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