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|Title:||THE EFFECT OF DECISION FATIGUE ON PRO-SOCIAL BEHAVIOUR.||Authors:||CHEONG SONG LE||Keywords:||Decision fatigue, Cooperation, Altruism, Dual?process, Decision-making||Issue Date:||9-Apr-2018||Citation:||CHEONG SONG LE (2018-04-09). THE EFFECT OF DECISION FATIGUE ON PRO-SOCIAL BEHAVIOUR.. ScholarBank@NUS Repository.||Abstract:||The conflict between pro-social and self-serving behaviour is a widely investigated topic in decision-making. Are people intuitively self-serving, suppressing egoistic urges upon self-reflection? Or are people intuitively pro-social, giving in to self-serving desires only after contemplation? This paper uses a dual-process framework to investigate the process behind cooperative and altruistic behaviour. Through the use of difficult choices to induce decision fatigue and promote intuitive responses, it is found that intuition promotes egoistic and selfish behaviour in decision-making. This is especially so for males. The experiment finding conflicts with previous literature that found intuition leads to more pro-social behaviour. In my discussion, I proposed some explanations to my results and reconcile the difference in findings.||URI:||http://scholarbank.nus.edu.sg/handle/10635/146964|
|Appears in Collections:||Bachelor's Theses|
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