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|Title:||THE EFFECT OF MICROBLOGGING WORD-OF-MOUTH ON NEW TECHNOLOGY ADOPTION||Authors:||ZHAO YUTONG||Keywords:||Electronic word-of-mouth, technology adoption, purchasing intention, social media||Issue Date:||10-May-2018||Citation:||ZHAO YUTONG (2018-05-10). THE EFFECT OF MICROBLOGGING WORD-OF-MOUTH ON NEW TECHNOLOGY ADOPTION. ScholarBank@NUS Repository.||URI:||http://scholarbank.nus.edu.sg/handle/10635/145781|
|Appears in Collections:||Master's Theses (Closed)|
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