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|Title:||SUPERMARKETS IN SINGAPORE: FROM SPACES OF CONSUMPTION TO PLACES WHERE COMMUNITY TIES DEVELOP||Authors:||Teo Eng Tong||Keywords:||Supermarkets, Ethnography, Consumption, Community, Singapore||Issue Date:||2015||Citation:||Teo Eng Tong (2015). SUPERMARKETS IN SINGAPORE: FROM SPACES OF CONSUMPTION TO PLACES WHERE COMMUNITY TIES DEVELOP. ScholarBank@NUS Repository.||Abstract:||Through an ethnographic study and online surveys, this thesis explores how supermarkets are not merely spaces of consumption but places where community ties can develop. Based on an empirical study of one supermarket chain, the maintenance and development of community ties are demonstrated at two scales. At the local neighbourhood scale, the findings suggest how the commercial supermarket replicates, rather than destroys, the community ties present in the wet market. At a translocal scale, the research demonstrates that supermarkets operate as places where Chinese immigrants are able to maintain ties with ‘their’ home community. The ‘trans-community’ ties established between the Chinese immigrants and local Singaporeans are also subsequently examined. Put together, this thesis looks at the social dynamics within the retail landscape of supermarkets as a lens to unravel its potential in the development of community ties. In doing so, the findings in this thesis contribute theoretically by situating the social dynamics of supermarkets into wider debates of the relationship between consumption and community. For its practical significance, the findings shed light on the extra-economic possibilities associated with the operation of supermarkets.||URI:||http://scholarbank.nus.edu.sg/handle/10635/143720|
|Appears in Collections:||Bachelor's Theses|
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