INVESTIGATING VISUAL DESIGN FOR INCREASING PRE-USE EVALUATION AND POST-USE PERFORMANCE IN MOBILE APPLICATIONS

Abstract

The thesis proposes that there is a need to include design features from both emotional standpoints and also contextual perspective like in the case of interruptions to forward the understanding of mobile app behavior in human-computer interaction literature. Specifically, emotions can be used to enhance reuse quality evaluation which can guide first impressions while contextual mitigation can increase post-performance influencing long term usage. This thesis also aims to strengthen the understanding of interface design literature specifically with memory for goals framework and role of emotions in design.