Please use this identifier to cite or link to this item: https://scholarbank.nus.edu.sg/handle/10635/140421
Title: Senior executives' perceptions of business-to-consumer (B2C) online marketing strategies
Authors: Teo, Thompson Sian Hin 
Tan, Jek Swan
Issue Date: Feb-2002
Citation: Teo, Thompson Sian Hin, Tan, Jek Swan (2002-02). Senior executives' perceptions of business-to-consumer (B2C) online marketing strategies. Research Paper Series (National University of Singapore. Faculty of Business Administration); 2002-011 : 1-38. ScholarBank@NUS Repository.
Series/Report no.: Research Paper Series; 2002-011
Source Title: Research Paper Series (National University of Singapore. Faculty of Business Administration); 2002-011
URI: http://scholarbank.nus.edu.sg/handle/10635/140421
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