Gray marketing as a low cost market penetration strategy for entrepreneurs: conceptual model and case examples

Please use this identifier to cite or link to this item: https://scholarbank.nus.edu.sg/handle/10635/140283

DC Field	Value
dc.title	Gray marketing as a low cost market penetration strategy for entrepreneurs: conceptual model and case examples
dc.contributor.author	Lim, Guan Hua
dc.contributor.author	Lee, Khai Sheang
dc.contributor.author	Tan, Soo Jiuan
dc.date.accessioned	2018-04-19T03:10:57Z
dc.date.available	2018-04-19T03:10:57Z
dc.date.issued	1998-09
dc.identifier.citation	Lim, Guan Hua, Lee, Khai Sheang, Tan, Soo Jiuan (1998-09). Gray marketing as a low cost market penetration strategy for entrepreneurs: conceptual model and case examples. Research Paper Series (National University of Singapore. Faculty of Business Administration); 1998-052 : 1-26. ScholarBank@NUS Repository.
dc.identifier.uri	http://scholarbank.nus.edu.sg/handle/10635/140283
dc.relation.ispartofseries	Research Paper Series; 1998-052
dc.type	Working Paper/Technical Report
dc.contributor.department	FINANCE & ACCOUNTING
dc.contributor.department	MARKETING
dc.description.sourcetitle	Research Paper Series (National University of Singapore. Faculty of Business Administration); 1998-052
dc.description.page	1-26
Appears in Collections:	Staff Publications Elements

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