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https://scholarbank.nus.edu.sg/handle/10635/140155
Title: | The role of pre-consumption affect in post-purchase evaluations of services - an experimental investigation | Authors: | Wirtz, Jochen Mattila, Anna |
Issue Date: | Jun-1998 | Citation: | Wirtz, Jochen, Mattila, Anna (1998-06). The role of pre-consumption affect in post-purchase evaluations of services - an experimental investigation. Research Paper Series (National University of Singapore. Faculty of Business Administration); 1998-029 : 1-37. ScholarBank@NUS Repository. | Series/Report no.: | Research Paper Series; 1998-029 | Source Title: | Research Paper Series (National University of Singapore. Faculty of Business Administration); 1998-029 | URI: | http://scholarbank.nus.edu.sg/handle/10635/140155 |
Appears in Collections: | Staff Publications Elements |
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