Please use this identifier to cite or link to this item: https://scholarbank.nus.edu.sg/handle/10635/134913
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dc.titleMUSIC PIRACY IN THE ERA OF STREAMING: A HABIT OF DOWNLOADING ILLEGALLY
dc.contributor.authorJOY NG XUE QI
dc.date.accessioned2017-02-28T18:00:32Z
dc.date.available2017-02-28T18:00:32Z
dc.date.issued2016-08-08
dc.identifier.citationJOY NG XUE QI (2016-08-08). MUSIC PIRACY IN THE ERA OF STREAMING: A HABIT OF DOWNLOADING ILLEGALLY. ScholarBank@NUS Repository.
dc.identifier.urihttp://scholarbank.nus.edu.sg/handle/10635/134913
dc.description.abstractPiracy behavior persists even though music-streaming technologies are seen as the solution. In this study, I postulate that irrationality or ‘bounded rationality’ has a big part to play in piracy behavior. In particular, habit has been found to be a significant factor in piracy behavior. Using a new socio-cognitive model proposed by LaRose (2010), this study has investigated music piracy behavior as a function of dual-cognitive processes with automatic habit and conscious intention. It examines how habit plays a role in music piracy behavior among music streamers. A two-stage survey study was conducted with experienced music pirates recruited from Amazon Mechanical Turk (N=201). In all, the findings suggest that people do not depend on rational thinking when they engage in illegal downloading behavior. This study has shown a different piracy model guided by social cognitive theory and dual-process model.
dc.language.isoen
dc.subjectmusic piracy, illegal downloading, music streaming, habit, intention, self-regulation
dc.typeThesis
dc.contributor.departmentCOMMUNICATIONS AND NEW MEDIA
dc.contributor.supervisorYEW CHOON LOONG, JUDE
dc.description.degreeMaster's
dc.description.degreeconferredMASTER OF ARTS
dc.identifier.isiutNOT_IN_WOS
Appears in Collections:Master's Theses (Open)

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