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|Title:||MUSIC PIRACY IN THE ERA OF STREAMING: A HABIT OF DOWNLOADING ILLEGALLY||Authors:||JOY NG XUE QI||Keywords:||music piracy, illegal downloading, music streaming, habit, intention, self-regulation||Issue Date:||8-Aug-2016||Citation:||JOY NG XUE QI (2016-08-08). MUSIC PIRACY IN THE ERA OF STREAMING: A HABIT OF DOWNLOADING ILLEGALLY. ScholarBank@NUS Repository.||Abstract:||Piracy behavior persists even though music-streaming technologies are seen as the solution. In this study, I postulate that irrationality or ‘bounded rationality’ has a big part to play in piracy behavior. In particular, habit has been found to be a significant factor in piracy behavior. Using a new socio-cognitive model proposed by LaRose (2010), this study has investigated music piracy behavior as a function of dual-cognitive processes with automatic habit and conscious intention. It examines how habit plays a role in music piracy behavior among music streamers. A two-stage survey study was conducted with experienced music pirates recruited from Amazon Mechanical Turk (N=201). In all, the findings suggest that people do not depend on rational thinking when they engage in illegal downloading behavior. This study has shown a different piracy model guided by social cognitive theory and dual-process model.||URI:||http://scholarbank.nus.edu.sg/handle/10635/134913|
|Appears in Collections:||Master's Theses (Open)|
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