Knowing the influences of context on electronic market adoption: A case study of non-acceptance of electronic market in large-sized companies in China

Abstract

The challenges for organizations intending adopt the Business-to-Business (B2B) electronic market are varied. In the face of these difficulties, this thesis suggests an alternative approach for examining the e-market adoption by focusing on the features of the organization. This thesis indicates that one core institutional feature for an organization is that the organization is always situated in its context. On this basis, this thesis points out that e-market adoption is often accompanied by a series of changes in an organization, and with these changes, it may not be necessarily able to re-situate into its original context. Hence, whether the organization could re-situate into its context after experiencing these changes would greatly influence the result of e-market adoption. This thesis contributes to current e-market adoption literature by highlighting the necessity for organizations to achieve their contextual re-situation with the influence of e-market adoption.