Please use this identifier to cite or link to this item:
|Title:||McAunties and McUncles: Older Crew Members in Singapore's Fast Food Industry||Authors:||Pereira, A.A.||Issue Date:||2000||Citation:||Pereira, A.A. (2000). McAunties and McUncles: Older Crew Members in Singapore's Fast Food Industry. Research in the Sociology of Work 9 : 129-145. ScholarBank@NUS Repository.||Abstract:||McDonald's Restaurant's recruitment & management strategies are examined in an attempt to explain the large numbers of older persons employed as McDonald's crew members in Singapore in the 1990s. After using 1997 interview data to examine the marginal status & position of both the crew member & the older person in Singapore, considered is how & why McDonald's had to recruit "McAunties & McUncles." The outcomes of these strategies are explored. It is concluded that a powerful capitalistic enterprise like McDonald's has the resources to maintain its lean & flexible strategy in Singapore, incurring only minor adaptational costs in the process. Also, McDonald's ultimately benefited because it has not just maintained its efficiency, but also, in the Singapore case, earned social prestige from this strategy.||Source Title:||Research in the Sociology of Work||URI:||http://scholarbank.nus.edu.sg/handle/10635/132474||ISSN:||02772833|
|Appears in Collections:||Staff Publications|
Show full item record
Files in This Item:
There are no files associated with this item.
checked on Apr 19, 2019
Items in DSpace are protected by copyright, with all rights reserved, unless otherwise indicated.