Please use this identifier to cite or link to this item: https://doi.org/10.1016/j.visres.2013.07.017
Title: The mere exposure effect is modulated by selective attention but not visual awareness
Authors: Huang, Y.-F.
Hsieh, P.-J. 
Keywords: Attention
Binocular rivalry
Consciousness
Emotion
Mere exposure
Issue Date: 8-Oct-2013
Citation: Huang, Y.-F., Hsieh, P.-J. (2013-10-08). The mere exposure effect is modulated by selective attention but not visual awareness. Vision Research 91 : 56-61. ScholarBank@NUS Repository. https://doi.org/10.1016/j.visres.2013.07.017
Abstract: Repeated exposures to an object will lead to an enhancement of evaluation toward that object. Although this mere exposure effect may occur when the objects are presented subliminally, the role of conscious perception per se on evaluation has never been examined. Here we use a binocular rivalry paradigm to investigate whether a variance in conscious perceptual duration of faces has an effect on their subsequent evaluation, and how selective attention and memory interact with this effect. Our results show that face evaluation is positively biased by selective attention but not affected by visual awareness. Furthermore, this effect is not due to participants recalling which face had been attended to. © 2013 Elsevier Ltd.
Source Title: Vision Research
URI: http://scholarbank.nus.edu.sg/handle/10635/126561
ISSN: 00426989
DOI: 10.1016/j.visres.2013.07.017
Appears in Collections:Staff Publications

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