Please use this identifier to cite or link to this item: https://doi.org/10.1080/10350330.2012.738998
Title: "David Byrne really does love PowerPoint": Art as research on semiotics and semiotic technology
Authors: van Leeuwen, T.
Djonov, E.
O'Halloran, K.L. 
Keywords: art practice as research
global corporate culture
PowerPoint
semiotic technology
software studies
Issue Date: Jun-2013
Citation: van Leeuwen, T., Djonov, E., O'Halloran, K.L. (2013-06). "David Byrne really does love PowerPoint": Art as research on semiotics and semiotic technology. Social Semiotics 23 (3) : 409-423. ScholarBank@NUS Repository. https://doi.org/10.1080/10350330.2012.738998
Abstract: This article presents a reading of David Byrne's Envisioning Emotional Epistemological Information, an art work created with MicroSoft's presentation software PowerPoint, as an instance of creative research on semiotics and semiotic technology. It reveals commonalities and differences between Byrne's ideas about PowerPoint and related ideas from linguistics and semiotics, and is intended as a contribution to research on PowerPoint, and on semiotic technologies generally, as well as to efforts aimed at developing criteria for evaluating art as research on semiotics. © 2013 Copyright Taylor and Francis Group, LLC.
Source Title: Social Semiotics
URI: http://scholarbank.nus.edu.sg/handle/10635/126417
ISSN: 10350330
DOI: 10.1080/10350330.2012.738998
Appears in Collections:Staff Publications

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