THE SURVIVAL AND DEVELOPMENT OF CHINESE NEW MEDIA BUSINESS: AMONG STATE, MARKET, AND PUBLIC

Abstract

This thesis attempts to gain insights into the dynamics and mechanisms of China?s new media businesses, examine how they deal with the dilemmas and problems in interaction with state, market and public, and figure out how the new media business shifts the power game of China?s media system. A political economy approach to communication is adopted. Ethnographic fieldwork, which combines in-depth interviews, participant observations and analysis of textual materials, is conducted in this study.