Please use this identifier to cite or link to this item: https://scholarbank.nus.edu.sg/handle/10635/124998
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dc.titleUnderstanding consumer decision making for complex choices: The effects of individual and contextual factors
dc.contributor.authorShen, Y.
dc.contributor.authorSun, H.
dc.contributor.authorChan, H.C.
dc.date.accessioned2016-06-02T09:25:32Z
dc.date.available2016-06-02T09:25:32Z
dc.date.issued2013
dc.identifier.citationShen, Y.,Sun, H.,Chan, H.C. (2013). Understanding consumer decision making for complex choices: The effects of individual and contextual factors. International Conference on Information Systems (ICIS 2013): Reshaping Society Through Information Systems Design 5 : 4509-4521. ScholarBank@NUS Repository.
dc.identifier.isbn9781629934266
dc.identifier.urihttp://scholarbank.nus.edu.sg/handle/10635/124998
dc.description.abstractE-commerce consumers are facing increasingly complex purchasing decisions. Due to their cognitive capacity, however, consumers may not always achieve their goal of optimal product choice. Existing research has focused on providing aids to consumers to help them make rational and conscious information choices for complex purchasing decisions. Recently, a dual-process Unconscious Thought Theory (UTT) has suggested otherwise. It shows that due to the limited cognitive resources, unconscious information processing may outperform conscious information processing for complex decisions. Drawing on the UTT, the study proposes that strategically designed interventions would interact with other contextual and individual factors in consumer information processing, and ultimately lead to superior consumer choice under certain choice environment. An experiment was conducted to test the research model. Focusing on the unconscious information processing in online shopping, this study has important implications for Web-specific human-computer interaction research and e-commerce practitioners. © (2013) by the AIS/ICIS Administrative Office All rights reserved.
dc.sourceScopus
dc.subjectElectronic commerce
dc.subjectHuman-computer interaction
dc.subjectOnline shopping
dc.subjectWeb design
dc.typeConference Paper
dc.contributor.departmentINFORMATION SYSTEMS
dc.description.sourcetitleInternational Conference on Information Systems (ICIS 2013): Reshaping Society Through Information Systems Design
dc.description.volume5
dc.description.page4509-4521
dc.identifier.isiutNOT_IN_WOS
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