The attitudinal consequences of thought suppression: A focus on thinness thoughts

Abstract

Four studies examined whether thought suppression could enhance attitude accessibility and whether behaviours that are consistent with the more accessible attitudes would follow. Thinness was examined as the attitude object. Experiments 1 and 2 showed that suppression of positive thoughts about thinness increased the accessibility of the positive attitudes associated with thinness. Experiments 3 and 4 showed that suppression of positive thinness thoughts also elicited more health-promoting behaviours. The implications of the findings for attitude accessibility and the practical consequences of thought suppression are discussed. © 2011 The British Psychological Society.