Please use this identifier to cite or link to this item: https://doi.org/10.1080/17513057.2013.790989
Title: Multinational Going Cultural: A Postcolonial Deconstruction of Cultural Intelligence
Authors: Dutta, M.J. 
Dutta, D.
Keywords: Cross-Cultural Management
Cultural Intelligence
Difference
Neoliberalism
Postcolonial Deconstruction
Issue Date: Aug-2013
Citation: Dutta, M.J., Dutta, D. (2013-08). Multinational Going Cultural: A Postcolonial Deconstruction of Cultural Intelligence. Journal of International and Intercultural Communication 6 (3) : 241-258. ScholarBank@NUS Repository. https://doi.org/10.1080/17513057.2013.790989
Abstract: Cultural intelligence (CQ) has emerged as a popular construct for understanding and dealing with the problems of cross-cultural adjustment and cross-cultural communication that transnational corporations face. In this article, we critique the discursive moves through which CQ is presented as a competitively advantageous tool for global organizations, deconstruct its theorization and measurement, and discuss its role in perpetuating transnational hegemony. This article thus exposes the implicit relationship between academic knowledge production and transnational organizational practice that maximizes profits while simultaneously downplaying transnational globalization's oppressive consequences such as job vulnerability, unemployment, and exploitation. © 2013 Copyright National Communication Association.
Source Title: Journal of International and Intercultural Communication
URI: http://scholarbank.nus.edu.sg/handle/10635/124273
ISSN: 17513057
DOI: 10.1080/17513057.2013.790989
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