Please use this identifier to cite or link to this item:
|Title:||Travel satisfaction and revisit intention of chinese visitors: The case of singapore||Authors:||Guntoro, B.
|Issue Date:||2013||Citation:||Guntoro, B.,Hui, T.-K. (2013). Travel satisfaction and revisit intention of chinese visitors: The case of singapore. Advances in Hospitality and Leisure 9 : 29-47. ScholarBank@NUS Repository. https://doi.org/10.1108/S1745-3542(2013)0000009006||Abstract:||Tourism is one of the main income generator for the Singapore's economy. Since China is the second largest tourist group to Singapore in the past 15 years which is due to the newly middle class and the appreciation of Chinese Yuan, this study attempts to explore the market potential by understanding Chinese tourist's repeat visit intention. A sample of 192 Chinese tourists is collected at Singapore Chiang International Airport to study eight selected satisfaction attributes using systematic random sampling techniques. The mean scores indicate that all attributes are above the average. In addition, transportation and environment/safety are tied as the most satisfactory attribute. Further, a logistic regression model identifies which attributes lead the Chinese tourists' likelihood to revisit Singapore. Three attributes entailing lodging, attraction and environment and safety, are significant. The managerial implications are also discussed. Copyright © 2013 by Emerald Group Publishing Limited All rights of reproduction in any form reserved.||Source Title:||Advances in Hospitality and Leisure||URI:||http://scholarbank.nus.edu.sg/handle/10635/116660||ISBN:||9781781907467||ISSN:||17453542||DOI:||10.1108/S1745-3542(2013)0000009006|
|Appears in Collections:||Staff Publications|
Show full item record
Files in This Item:
There are no files associated with this item.
checked on Nov 26, 2021
checked on Dec 2, 2021
Items in DSpace are protected by copyright, with all rights reserved, unless otherwise indicated.