Please use this identifier to cite or link to this item: https://scholarbank.nus.edu.sg/handle/10635/113306
Title: ESSAYS ON VERTICAL CONTRACTS AND PLATFORMS
Authors: SHEN BO
Keywords: exclusive dealing, loyalty discounts, foreclosure, two-sided markets, market dominance, price coherence
Issue Date: 14-Aug-2014
Citation: SHEN BO (2014-08-14). ESSAYS ON VERTICAL CONTRACTS AND PLATFORMS. ScholarBank@NUS Repository.
Abstract: THIS THESIS CONSISTS OF FOUR INDEPENDENT CHAPTERS ON VERTICAL CONTRACTS AND PLATFORMS. THE FIRST CHAPTER EXTENDS THE EXISTING LITERATURE ON NAKED EXCLUSION BY ALLOWING BOTH THE DOMINANT MANUFACTURER AND ITS RIVAL TO USE EXCLUSIVE CONTRACTS, AND IT SHOWS THE ROBUSTNESS OF THE FORECLOSURE RESULTS. THE SECOND CHAPTER PROVIDES A THEORETICAL FOUNDATION FOR MARKET DOMINANCE, AND SHOWS A DYNAMIC LINK BETWEEN SYMMETRIC AND ASYMMETRIC MARKET STRUCTURES IN TWO-SIDED MARKETS. THE THIRD CHAPTER REEXAMINES THE EFFECTS OF PRICE COHERENCE IN MARKETS WHERE INTERMEDIARIES PROVIDE MATCHING INFORMATION FOR BUYERS. PRICE COHERENCE ALLOWS THE INTERMEDIARY TO CHARGE A HIGH FEE TO SELLERS WHICH IS PASSED THROUGH BACK TO BUYERS, AND THEREBY RESULTS IN LOWER CONSUMER SURPLUS. THE FOURTH CHAPTER FURTHER EXTENDS THE NAKED EXCLUSION LITERATURE BY ALLOWING MANUFACTURERS TO OFFER EXCLUSIVE CONTRACTS BASED LOYALTY DISCOUNTS INSTEAD OF LUMP-SUM PAYMENTS. EXCLUSIVE CONTRACTS WITH LOYALTY DISCOUNTS LEAD TO INEFFICIENT
URI: http://scholarbank.nus.edu.sg/handle/10635/113306
Appears in Collections:Ph.D Theses (Open)

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