Please use this identifier to cite or link to this item: https://doi.org/10.1080/10350330.2011.564386
DC FieldValue
dc.titleAnalysing multimodality in an interactive digital environment: Software as a meta-semiotic tool
dc.contributor.authorSmith, B.A.
dc.contributor.authorTan, S.
dc.contributor.authorPodlasov, A.
dc.contributor.authorO'Halloran, K.L.
dc.date.accessioned2014-11-28T06:34:15Z
dc.date.available2014-11-28T06:34:15Z
dc.date.issued2011-06
dc.identifier.citationSmith, B.A., Tan, S., Podlasov, A., O'Halloran, K.L. (2011-06). Analysing multimodality in an interactive digital environment: Software as a meta-semiotic tool. Social Semiotics 21 (3) : 359-380. ScholarBank@NUS Repository. https://doi.org/10.1080/10350330.2011.564386
dc.identifier.issn10350330
dc.identifier.urihttp://scholarbank.nus.edu.sg/handle/10635/112676
dc.description.abstractThe present paper discusses issues arising from the use of an interactive digital software tool to analyse multimodal communication. The focus is on the ways in which such technical resources and associated techniques enable the analyst of social semiosis to apply different types of analysis, and provide the site for critical reflection upon the results of such analyses. The aim is to present an argument for the use of an interactive digital software application as a meta-semiotic tool. Three major challenges for scholars engaged inmultimodal social semiotics are addressed in pursuing this aim, specifically with reference to the development of digital interactive analytical resources. Firstly, scholars are faced with the task of not only accounting for an increasing range of semiotic resources, but also for the way different semiotic phenomena interact to produce meaning. Secondly, the multimodal semiotician has a broad range of analytical approaches potentially relevant to any task to draw upon. Thirdly, the nature of contemporary media forms offer challenges themselves in terms of access, analysis and presentation of analysis. © 2011 Taylor & Francis.
dc.description.urihttp://libproxy1.nus.edu.sg/login?url=http://dx.doi.org/10.1080/10350330.2011.564386
dc.sourceScopus
dc.subjectInteractive digital software
dc.subjectMeta-semiosis
dc.subjectMultimodal semiotics
dc.subjectMultimodality
dc.typeArticle
dc.contributor.departmentINTERACTIVE & DIGITAL MEDIA INSTITUTE
dc.description.doi10.1080/10350330.2011.564386
dc.description.sourcetitleSocial Semiotics
dc.description.volume21
dc.description.issue3
dc.description.page359-380
dc.identifier.isiut000208767300002
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