Please use this identifier to cite or link to this item: https://doi.org/10.1016/j.ijhcs.2013.08.003
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dc.titleDevelopment of scales for the measurement of principles of design
dc.contributor.authorLin, Yuan Cuo Julian
dc.date.accessioned2014-11-05T04:20:22Z
dc.date.available2014-11-05T04:20:22Z
dc.date.issued2013-12
dc.identifier.citationLin, Yuan Cuo Julian (2013-12). Development of scales for the measurement of principles of design. International Journal of Human-Computer Studies 71 (12) : 1112-1123. ScholarBank@NUS Repository. https://doi.org/10.1016/j.ijhcs.2013.08.003
dc.identifier.issn10715819
dc.identifier.urihttp://scholarbank.nus.edu.sg/handle/10635/107438
dc.description.abstractPrinciples of design have been widely applied by practitioners such as photographers, artists, architects, designers, and others for many years. This paper examines whether the principles advocated by practitioners systematically and reliably influence perceived aesthetics and perceived ease of use constructs that are important for the evaluation of websites. To examine these relationships, the paper offers an operational definition, develops and validates a measurement tool for assessing the principles. To provide a comprehensive and broad definition of the principles, over 20 books written by practitioners were reviewed and more than 100 questionnaire items were extracted. These items were further refined through two rounds of content analysis using emergent and a priori coding with 10 judges and 2 experts. The remaining items from the two rounds of coding were examined using surveys. Exploratory and confirmatory factor analyses were performed. The results show that the items under 6 constructs have adequate convergent and discriminant validity. Lastly, a field study testing effects of the principles on perceived ease of use and aesthetics was conducted. The results show that principles of design predict perceived ease of use better than perceived aesthetics. Implications for practice and research are discussed.
dc.description.urihttp://libproxy1.nus.edu.sg/login?url=http://dx.doi.org/10.1016/j.ijhcs.2013.08.003
dc.language.isoen
dc.publisherElsevier
dc.typeArticle
dc.contributor.departmentCOMMUNICATIONS AND NEW MEDIA
dc.description.doi10.1016/j.ijhcs.2013.08.003
dc.description.sourcetitleInternational Journal of Human-Computer Studies
dc.description.volume71
dc.description.issue12
dc.description.page1112-1123
dc.identifier.isiut000328009400003
dc.published.statePublished
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