Marketing in Singapore : macro trends and their implications for marketing management - 1996 update and extension

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Publication

Marketing in Singapore : macro trends and their implications for marketing management - 1996 update and extension

Wirtz, Jochen

Source Title

Research Paper Series (National University of Singapore. Faculty of Business Administration); 1996-052

Series/Report No.

Research Paper Series; 1996-052

Collections

Staff Publications

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Files

Adobe PDF, 5.41 MB

Organizational Units

Organizational Unit

dept

Date

1996-12

URI

https://scholarbank.nus.edu.sg/handle/10635/140085

Type

Working Paper/Technical Report