THE EFFECT OF GOAL SETTING STRATEGY AND RESIDENTS' GOAL COMMITMENT ON HOUSEHOLD ELECTRICITY CONSUMPTION IN SINGAPORE
LAW, YI EN JANICE
LAW, YI EN JANICE
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Abstract
A field experiment was conducted to investigate the effect of goal setting strategy on
household electricity consumption in Singapore. In particular, assigned and self-set goal
setting types were compared. Residents’ goal commitment was also accessed to
understand the relationship between goals and electricity-saving performance. Goal
commitment is a critical construct in understanding the relationship between goals and
performance which is explored in many fields of study. However, in the pool of
literature to date, little has been done to investigate goal commitment in relation to
electricity-saving performances in household goal-setting treatment. This dissertation
paper seeks to re-contextualise the associations of goal commitment with electricity
saving performance in households and provide meaningful discussion and explanation
to the findings observed.
A sample of 100 households was recruited and they consist of 4-room and 5-room
public housing. Through detailed questionnaires, electricity consumption behavior and
residents’ goal commitment scales were obtained. Weekly electricity metering of
households was collected, together with the provision of goal setting feedback.
Spearman’s correlation revealed a significant positive correlation between self-reported
goal commitment and self-set goal choice. However, no significant relationship was
found between self-set goal choice and electricity savings. It was also found that goal
commitment has no significant relationship with electricity savings when goal difficulty
was not a moderator, as in assigned goal group. This study hopes to provide insights for
policy makers to incorporate goal setting intervention into electricity smart meters
which will be soon launched nationwide.
Keywords
Building, PFM, Project and Facilities Management, Lu Yujie, Kua Harn Wei, 2018/2019 PFM, Goal Setting, Assigned Goal, Self-Set Goal, Goal Commitment, Electricity Savings, Electricity Consumption Behavior, Singapore
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Date
2019-06-10
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Dissertation