Citations
Altmetric:
Alternative Title
Abstract
Keywords
Source Title
Journal of Marketing Theory and Practice
Publisher
Taylor & Francis
Series/Report No.
Collections
Rights
Date
2023-01-26
DOI
Type
Article
We are currently polishing ScholarBank@NUS for its full launch and you may experience access issues. A content freeze is currently in place, during which no new deposits are allowed. If you experience any issues, please share your feedback to scholarbank@nus.edu.sg
