Kau Ah Keng
Email Address
neckauak@nus.edu.sg
23 results
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Publication Personal values and complaint behaviour: The case of Singapore consumers(1997) Keng, K.A.; Liu, S.; MARKETINGThis paper investigates the relationship between personal values and complaint behaviour in an Asian setting. The List of Values developed at the University of Michigan was used as the basis for measurement. Respondents choosing these values were regrouped into those who were either group-oriented or self-oriented. It was confirmed that these two groups differed in terms of demographic and psychographic characteristics. In addition, they were also found to exhibit different complaint behaviour when they were dissatisfied with a product purchased. Group-oriented consumers were found to resort to private action, while their self-oriented counterparts were more prepared to opt for public actions. Finally, a discriminant analysis using psychographics was employed to differentiate the two groups of respondents. © 1997 Elsevier Science Ltd. All rights reserved.Publication An empirical examination of the influence of materialistic inclination on values, aspirations & life satisfaction(1998-11) Kau, Ah Keng; MARKETINGPublication Animosity towards economic giants: What the little guys think(2004) Ang, S.H.; Jung, K.; Kau, A.K.; Leong, S.M.; Pornpitakpan, C.; Tan, S.J.; MARKETINGRespondents from five Asian countries were surveyed in terms of their consumer ethnocentrism, animosity, and attribution towards the USA and Japan in the context of the Asian economic crisis. The results indicated that the more severely hit a country was, the more ethnocentric respondents were. In general, animosity towards the USA was higher than towards Japan with regard to the Asian crisis. Koreans held the greatest stable animosity towards the Japanese because of the atrocities experienced during the Second World War. Respondents attributed the blame of the Asian crisis more to themselves. They also felt that they and the Japanese could have controlled the turn of events during the crisis. Implications arising from the findings are discussed.Publication The influence of value orientations and demographics on quality-of-life perceptions: Evidence from a national survey of Singaporeans(2006) Tan, S.J.; Tambyah, S.K.; Kau, A.K.; MARKETING; NUS ENTREPRENEURSHIP CENTREThis paper explores the linkages between value orientations, demographics and the quality of life perceptions for Singaporeans based on a nationwide values and lifestyles study conducted in 2001. The quality of life perception is assessed using cognitive evaluations of satisfaction with life in general (subjective personal well-being) and with aspects of living in Singapore (subjective social well-being). Five different value orientations, namely family values, materialism, status consciousness, societal consciousness and traditionalism, are examined for their effects on quality of life. The key demographics used are gender, age, marital status, education and personal income. © Springer 2006.Publication Segmentation of library visitors in Singapore : learning and reading-related lifestyles(2002-05) Kau, Ah Keng; Kwon, Jung; Wirtz, Jochen; MARKETINGPublication A large-scale lifestyle study of Singaporeans - release VI : consumer behaviour(1998-06) Wirtz, Jochen; Tan, Soo Jiuan; Kau, Ah Keng; MARKETINGPublication A large-scale lifestyle study of Singaporeans - release VIII : leisure and travel activities(1998-07) Kau, Ah Keng; Tan, Soo Jiuan; Wirtz, Jochen; MARKETINGPublication Typology of online shoppers(2003) Kau, A.K.; Tang, Y.E.; Ghose, S.; MARKETINGThis article aims to examine the online buying behavior among a group of Internet users. Based on a sample of over 3,700 Internet users, this study explores their information-seeking patterns as well as their motivations and concerns for online shopping. Factor analysis and cluster analysis were used to classify the respondents into six types of online shoppers. Coupled with their demographic information and actual buying behavior, it was possible to constitute a distinct profile for each of the segments. Discriminant analysis was also conducted to seek out the important attitudinal variables that differentiated the various clusters of online shoppers. The implications of such classification are also discussed.Publication Understanding consumer animosity in an international crisis: Nature, antecedents, and consequences(2008) Leong, S.M.; Cote, J.A.; Ang, S.H.; Tan, S.J.; Jung, K.; Kau, A.K.; Pornpitakpan, C.; MARKETING; NUS ENTREPRENEURSHIP CENTREThe nature, antecedents, and consequences of consumer animosity during the 1997 Asian economic crisis are investigated, based on a large-scale survey of 2000 adult consumers representative of five affected nations (Indonesia, Malaysia, Singapore, South Korea, and Thailand). An animosity model was developed and tested with the US and Japan as target countries. As predicted, stable and situational animosity reduced willingness to buy products from a perceived hostile national entity. Affective evaluations and cognitive judgments were negatively influenced by situational animosity but not by stable animosity. As expected, situational animosity was increased by external attribution, perceived external control, and stable animosity. Implications of these findings are discussed, and directions for future research suggested. © 2008 Academy of International Business.Publication Assessing quality of life in Singapore: An exploratory study(1995) Keng, K.A.; Hooi, W.S.; MARKETINGThis article attempts an exploratory study of the quality of life in Singapore. The first objective of this study was to gauge how Singaporeans view the quality of their lives and the extent to which demographic characteristics affect life satisfaction. Secondly, the importance of the different pre-selected domains of life was also individually investigated. Finally, the levels of satisfaction with each of these domains were also assessed. It was found that there were no significant relationships found between life satisfaction and demographic characteristics. In addition, people in Singapore attached great importance to being healthy and having a happy family life. Finally, it was also determined that they were in general very satisfied with the various domains of life, particulary with family life and life in Singapore as a whole. © 1995 Kluwer Academic Publishers.
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